Delve into journey mapping to identify opportunities, create scenarios that resolve design issues, storyboard solutions that delight users and break down internal silos so you can build user-driven experiences.

In hands-on exercises, you’ll solve real problems using low-fidelity design techniques. You’ll design cohesive, multi-channel experiences starting with a journey map, then with scenarios and sketches. You’ll also work individually and in small groups to create service-level scenarios.

You’ll learn a framework for making design decisions and see how to:

• Get to a common view of problems, letting scenarios drive your thinking.
• Apply scenarios to describe the cross-channel experience.
• Slip scenarios into your Agile, waterfall or hybrid process.
• Understand the big picture design priorities with scenarios as your guide.
• Tie research data directly to the cross-platform solutions you create.
• Visualize your solutions with rich, accessible stories and sketches.

What you'll learn

Over the course of the day, you’ll:

Create journey maps to understand the users’ current experience

• Understand the entire user experience, across your organizational silo’s boundaries.
• Identify which parts of the journey will require the most attention.
• Make the next steps clear to the entire team by creating the right artifacts.

Dig into how scenario-driven design gets teams on the same page

• Learn what, why, and how of scenarios, data-driven stories about your users.
• See how scenarios relate to Agile user stories.
• Decide when to use personas (or not) in your scenarios to deliver insights on what to design.

Generate better design solutions using the power of storytelling

• Identify important requirements with your personas’ human qualities.
• Get agreement on vision before settling on specific solutions.
• Make storytelling a tool for selling your ideas.

Integrate scenarios into your daily work

• Master using scenarios to drive structure and flow.
• Take advantage of scenario-driven storyboarding for quick iterations and idea refinement.
• Use scenarios to support design decisions at the pixel level.

Who it's for

This workshop is for any designer, engineer, or product manager who’s had to figure out what to build, how it should behave, and how it should look, and then sell the rest of the team along the way. A solid grounding in interface design principles and patterns is helpful for the sketching exercises. Those with a lot of experience using scenarios may find parts of the session are a “refresher.” The content is equally applicable whether you’re designing something new or improving what you already have.

What you'll need

Bring your willingness to experiment, collaborate, and create. A laptop or tablet might come in handy for one of the exercises.