Shelley Bernstein
Visitor Experience as a Catalyst for Institutional Change
Shelley will share the story of a new initiative at the Brooklyn Museum which launches in June and empowers visitors to ask questions using their mobile devices with experts answering incoming queries in real time. Through this process, the Museum has truly shifted to a user-centered and iterative approach for concept, design, and build. This project seeks to engage visitors more deeply and, in turn, provides the institution with an incredible opportunity to learn more directly from its audience to advance great institutional change.