Trained as a filmmaker, but enamored of technology, Adam Lisagor started his company Sandwich Video somewhat by accident in late 2010 to address a need for compelling video in the tech industry. His first video was shot in his backyard with no crew, for the purpose of demonstrating and promoting his own iPhone app. With the positive reception of the video, he quickly discovered a hunger in the startup and corporate world for video that could engage as well as inform. And the work started rolling in.

Adam’s made a name for himself making video for innovative companies like Square, Flipboard, Jawbone, Groupon, Genentech, Airbnb and others, who have embraced his unconventional methods of promotional storytelling. FastCompany described him as “Advertising’s Quietest Pitchman”, and the “premier producer of online product videos for web services and tech gadgets, cultivating a tone that perfectly reflects a generation of creators who are more interested in (or at least, more comfortable with) invention than hype.”

Above all else, he’s a product man who gets excited about good products, and wants to tell you all about them.

Adam can also be found on youlooknicetoday.com (A Journal of Emotional Hygiene, along with Merlin Mann and Scott Simpson); putthison.com (a men’s style show about dressing like a grownup with Jesse Thorn) and adamlisagor.com. He is co-developer of the iPhone application Birdhouse: A Notepad for Twitter.