Jennifer Brook
Within Reach: Publishing for the iPad
Two years ago, the announcement and subsequent launch of the iPad catalyzed a strange mix of euphoria and panic in the boardrooms and newsrooms of the publishing industry. The hope for broadening their reach and appealing to new markets has been coupled with the challenge of shifting reader expectations and behavior as an onslaught of new products continue to redefine what's possible. With a front seat view into the strategy and design of these new products and apps, Jennifer will reveal what went right, wrong, and what might be next.