Kim Goodwin is the bestselling author of Designing for the Digital Age. Kim has spent over 20 years in UX, both consulting and in-house. She’s currently serving as  VP of User Experience at PatientsLikeMe, where her team designs both a social network and decision-support tools for seriously ill patients, as well as tools for medical researchers to engage with patients and learn from their shared medical data. Kim also continues to help other organizations build their internal design capabilities through coaching and organizational change management.

Previously, Kim was VP of Design & General Manager at Cooper, a leading design and strategy agency in San Francisco. During her 12 years there, Kim led an integrated practice of interaction, visual, and industrial designers, as well as the development of the acclaimed Cooper U design curriculum.

Kim has led design and research projects in healthcare, aviation, retail, communication, financial services, consumer, enterprise, automotive, IT, and other industries. She speaks and teaches regularly at UX conferences around the world. Kim is based near San Francisco; she is often in another time zone, whether she’s herding cats in a conference room or photographing wildlife in a place with no Internet access.

Kim is doing the workshop Turning data into design: journey maps, scenarios, and storyboards on Tuesday 17th February.