Jason Cohen
A Geek Sifts Through the Bullshit
As a geek who has started three successful companies, I’ve had to move from “coder” to everything else — salesman, designer, marketer, accountant, and changer of the pellets in the urinals. In the process, I’ve found that some widely accepted advice lead to failure while trusting my inexperienced gut lead to success. Through stories I’ll show you five ways to deal with the cacophony of advice on the web, from friends, and from customers, so you know whether specific advice is right for your situation, and then workshop those lessons against the 37signals philosophy.